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Active Play Labs

Privacy Policy — Cricket

Last updated: 2026-10-28

Welcome to the Privacy Policy of Cricket. This policy is designed to inform users about how we collect, use, and protect personal information within our mobile application available on the Apple App Store and Google Play. Your privacy is critically important to us, and we are committed to protecting it.

This SERVICE is provided by Active Play Labs L.L.C-FZ ("we", "us", "our") free to download, with optional in-app purchases, and is intended for use as is. This page is used to inform visitors regarding our policies with the collection, use, and disclosure of Personal Information if anyone decided to use our Service. If you choose to use our Service, then you agree to the collection and use of information in relation to this policy. The Personal Information that we collect is used for providing and improving the Service. We will not use or share your information with anyone except as described in this Privacy Policy. When you first open the app, the Privacy & data screen summarises this policy and links to it. By tapping Accept and continue on that screen, you accept this Privacy Policy. The terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, which are accessible at /legal/terms/cricket unless otherwise defined in this Privacy Policy.

Information Collection and Use

For a better experience, while using our Service, we may require you to provide us with certain personally identifiable information, including but not limited to your name and your email address. The information that we request will be retained by us and used as described in this privacy policy. You can use the app without signing in. When you first save a favourite team, league, player or match, the app creates a guest account on our server so that your favourites survive reinstalls. If you sign in with Apple or Google, your email address and name are added to that account. On Android, when you are signed in, your read-later list and the stories you have viewed are also stored in Google Firebase (Cloud Firestore) under your account. The app does use third-party services that may collect information used to identify you. The app does collect users' email addresses for the following purposes:

  • Account creation and verification.
  • Communication about app updates, news, and user feedback.
  • Providing support and assistance for your use of the app.

Link to the privacy policy of third-party service providers used by the app:

Advertising

The app shows ads from Google AdMob. To request and measure ads, the Google Mobile Ads SDK sends Google your IP address (from which an approximate location such as the country is derived), device information, the ad shown and your interactions with it.

  • iOS. The advertising identifier (IDFA) is used only if you allow tracking in the system prompt. If you decline, ads are still shown but are not personalised with that identifier. You can change your answer at any time in iOS Settings → Privacy & Security → Tracking.
  • EEA, the United Kingdom and Switzerland (iOS). Before any ad is requested, you see Google's consent form. You can change your choices at any time in the app under Settings → Privacy options.
  • Android. Google's advertising ID is used according to your Android ad settings.

Google describes how it uses this data in How Google uses information from sites or apps that use its services and Advertising.

Analytics and crash reports

The app uses Google Firebase Analytics to understand which screens are used and where the app is slow or breaks — for example which screens are opened, taps on matches, teams and players, searches, the app language, your device model and operating system version, and a pseudonymous app-instance identifier. Google Firebase Crashlytics and Performance Monitoring receive crash reports and timings of network requests together with the app version and device information; these reports are not linked to your account.

Usage analytics is on by default. You can switch it off at any time with Usage analytics in Settings; the app then stops sending usage events (on iOS, also crash reports and performance data).

Notifications

If you allow notifications, the app registers your device on our server with a push token issued by Google Firebase Cloud Messaging, an installation identifier generated by the app, your app language and your device's time zone, so that the alerts you asked for arrive in your language and at the right local time. Alerts are delivered through Google and, on iOS, Apple Push Notification service. On iOS you can also follow a live score on the Lock Screen (Live Activities). You can change or stop notifications in Settings → Notifications or in your device's system settings.

YouTube / video highlights

The Service may display official cricket video highlights from the YouTube channels of cricket boards and leagues using the YouTube API Services and the official YouTube embedded player.

What this means

  • When video thumbnails or a YouTube video are loaded in the app, you interact with Google/YouTube systems. Google/YouTube may receive technical data such as your IP address, device and app identifiers, approximate location derived from IP, language/region settings, referrer/app identity required by YouTube for embedded playback, and information about playback (for example whether a video started, errors, or similar player events).
  • YouTube may set or read cookies, local storage, or similar technologies on your device in connection with the embedded player, including for fraud prevention, measuring playback, personalizing the player experience, and (where applicable) advertising.
  • We do not download, cache, or re-host YouTube audiovisual files. Playback uses the official YouTube embed only. We do not overlay or alter YouTube player controls or branding.
  • We may store limited YouTube metadata needed to show the feed (for example video title, thumbnail URL, channel name, embed URL, duration, and region/availability flags). That metadata is refreshed or removed on a rolling basis consistent with YouTube's developer policies.

Your consent

By tapping Accept and continue on the Privacy & data screen when you first open the app, you accept this Privacy Policy, acknowledge that the Service uses YouTube API Services / the YouTube embedded player for highlights, and consent—where legally required—to:

  • loading the official YouTube player and video thumbnails from YouTube in the app;
  • the use of cookies or similar local storage by Google/YouTube in connection with that player; and
  • the collection, sharing, and use of personal data by Google/YouTube as described in Google's policies, including for ads personalization where applicable.

In the European Economic Area, the United Kingdom, and Switzerland, this consent is intended to satisfy applicable cookie/privacy rules and Google's EU User Consent Policy. You may withdraw consent at any time with YouTube content in Settings. Withdrawal does not affect processing that already occurred.

If you have not given consent or have withdrawn it, we do not load anything from YouTube for you — no thumbnails and no player — until you switch videos back on; you may still use other parts of the Service.

Required disclosures and links (YouTube API Services)

This app uses YouTube API Services. By using video highlights, you agree to be bound by the YouTube Terms of Service. Links to the YouTube Terms of Service and the Google Privacy Policy are also shown under every video in the app.

Please also review:

YouTube content remains subject to YouTube's and the relevant rightsholders' terms. We display YouTube attribution where required.

Children's content

We aim not to surface YouTube videos designated as Made for Kids in the highlights experience. The Service itself is not directed to children under 13 (see Children's Privacy).

Log Data

We want to inform you that whenever you use our Service, in a case of an error in the app we collect data and information (through third-party products) on your phone called Log Data. This Log Data may include information such as your device Internet Protocol ("IP") address, device name, operating system version, the configuration of the app when utilizing our Service, the time and date of your use of the Service, and other statistics.

Cookies and similar technologies

Cookies are files with a small amount of data that are commonly used as anonymous unique identifiers. These may be sent from websites or embedded players and stored on your device. This Service does not rely on first-party advertising cookies of its own. However, the app uses third-party code and libraries—including the YouTube embedded player and Google's advertising and analytics SDKs—that use cookies, local storage, or similar technologies to provide playback, security, analytics, and advertising. Where required by law (including in the EEA/UK/Switzerland), we obtain your consent before loading the YouTube player, as described above, and the iOS app asks for your ad consent with Google's consent form before requesting ads. If you refuse, some video features may be unavailable.

In-app purchases

Cricket is free to download. Some game items and gems can be bought in the app. An optional Premium subscription removes ads; it renews automatically until you cancel it in your App Store or Google Play account settings. Purchases are processed by Apple (App Store), Google (Google Play) or, in our Telegram mini app, Telegram (Telegram Stars); we do not receive your card or payment details. We receive and keep a record of each purchase — transaction number, product, price, currency, store country and dates — to deliver the item, handle refunds and keep our accounts. Refunds for App Store purchases are handled by Apple at reportaproblem.apple.com.

Service Providers

We may employ third-party companies and individuals due to the following reasons:

  • To facilitate our Service;
  • To provide the Service on our behalf;
  • To perform Service-related services; or
  • To assist us in analyzing how our Service is used.

We want to inform users of this Service that these third parties have access to Personal Information as needed to perform the tasks assigned to them on our behalf. However, they are obligated not to disclose or use the information for any other purpose. In particular, Google processes data when the app shows ads, collects analytics and crash reports, delivers notifications and plays embedded YouTube highlights, as described in the sections above.

Security

We value your trust in providing us your Personal Information, thus we are striving to use commercially acceptable means of protecting it. But remember that no method of transmission over the internet, or method of electronic storage is 100% secure and reliable, and we cannot guarantee its absolute security.

Links to Other Sites

This Service may contain links to other sites and may embed third-party players. If you click on a third-party link, you will be directed to that site. Note that these external sites and players are not operated by us. Therefore, we strongly advise you to review the Privacy Policy of these websites and services. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services, except as required by applicable law regarding joint controllers where an embed causes data to be shared.

Children's Privacy

These Services do not address anyone under the age of 13. We do not knowingly collect personally identifiable information from children under 13 years of age. In the case we discover that a child under 13 has provided us with personal information, we immediately delete this from our servers. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us so that we will be able to do the necessary actions.

Your choices and rights

  • Switch off videos from YouTube: YouTube content in Settings.
  • Stop usage analytics: Usage analytics in Settings.
  • Change ad consent (EEA, UK, Switzerland, iOS): Settings → Privacy options.
  • Withdraw tracking permission (iOS): iOS Settings → Privacy & Security → Tracking.
  • Change or stop notifications: Settings → Notifications or your device's system settings.
  • Delete your account: Settings → Delete account (when you are signed in). See What “Delete account” does below.

Depending on where you live, you may have the right to access, correct, export or delete your personal data, to object to or restrict its processing, and to complain to a supervisory authority. For anything the in-app controls do not cover, write to us at info@activeplaylabs.com. We respond to such requests within 30 days.

What “Delete account” does

One Active Play Labs account is used by Cricket, Soccer: News & Scores, Playmaker and our Telegram mini apps. Deleting it in any of these apps deletes it in all of them. Period Tracker keeps its data separately and is not affected.

  • Deleted right away: your favourites, preferences, pinned leagues, read-later list, sync history, devices registered for notifications and the record of alerts sent to you, your reactions, and all game progress — predictions, points, streaks, leagues, cards, items and your wallet, including unspent gems.
  • Erased from the account record: your email address, name, profile picture, password and the identifiers issued by Apple, Google and Telegram; all sign-in sessions end.
  • Sign in with Apple: we ask Apple to stop this app's (and our other apps') access to your Apple ID. This usually takes a few minutes; if Apple cannot be reached we keep trying for up to 7 days.
  • On Android: your Firebase sign-in account and the read-later data stored in Firebase are deleted as well.
  • What we keep: an anonymised record with only the internal account number and the times it was created, updated and deleted. Records of purchases (App Store, Google Play and Telegram Stars: transaction number, product, price, currency, store country and dates) are kept for refunds and accounting, unlinked from your account, with no fixed deletion date.
  • Backups: deleted data disappears from our encrypted backups within about a week.
  • Purchases: gems and items you bought are lost when the account is deleted and cannot be restored by signing in again. Payments are handled by Apple (App Store), Google (Google Play) or, in our Telegram mini app, Telegram (Telegram Stars); for a refund, for App Store purchases use reportaproblem.apple.com, for Google Play purchases use Google Play, for Telegram Stars contact Telegram.
  • Not affected: data that Apple, Google (Firebase, AdMob, YouTube) and Telegram hold under their own policies.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. Thus, you are advised to review this page periodically for any changes. We will notify you of any changes by posting the new Privacy Policy on this page. This policy is effective as of 2026-10-28.

Contact Us

If you have any questions or suggestions about our Privacy Policy, do not hesitate to contact us at info@activeplaylabs.com. Active Play Labs L.L.C-FZ, Meydan Grandstand, 6th floor, Meydan Road, Nad Al Sheba, Dubai, United Arab Emirates.